ETI is an Australian based company with manufacturing operations in Magelang, Central Java, Indonesia and founded by Australian expat Brian Ruffles. Brian, together with wife Sarah, currently Finance Director, own all the issued capital in both the Australian parent and local Indonesian companies. Both have immersed themselves in the local culture and are fluent in the Indonesian language.

Brian has extensive business management experience in both Australia and internationally. Operating from Indonesia since 1993, he has built an excellent international reputation, based on integrity, and with the recognition that, serving the customer’s needs is paramount and that the product needs to be manufactured on target with quality, delivery and cost objectives met.


ETI stands for Eco Targets International. Our philosophy is to market products that are ecologically beneficial to the planet. While ecological objectives are laudable, the reality is that performance goals in systems execution, product support and price also need to be met. Our goal is to be on target for all the demanding expectations that our customers require. Our marketing goals are global and the international aspect completes our name. Our commitment to research, testing and development is demonstrated in the release of the unique and patented ETI DUAL ACTUATION SYSTEM. This puts ETI, the only compliant manufacturer in Indonesia, at the leading edge in the marketplace, having a system capable of far more than any other player in the market!